CF Napa Creates Bold New Packaging for Brewery Ommegang

Brewery Ommegang came to CF Napa to redesign their brand to be more premium, increase shelf presence and create uniformity across their family of beers.

Their iconic harlequin pattern was reinvented to be more visually interesting and to act as a billboard for the brand across all packaging elements, with a brighter color palette to mirror the freshness of the beer inside. The new, vibrant hues provided a backdrop for the bold, two-toned illustrations created for each beer. For their high-end Blenderie series, the harlequin pattern was shifted to a more subtle cream and leveraged the sophisticated look of a luxury spirit or wine.

Drink With Your Eyes®